CUSTOM CLOTHING SPECIALISTS.

DETOUR was started to solve the problems seen in the custom clothing industry. By creating a vertically integrated brand, with a focus purely on custom we have developed a product that truly is THE ULTIMATE CUSTOM SOLUTION.

DETOUR is the brainchild of Chris Reynolds, a veteran of the custom clothing industry, who founded the brand in 2013. DETOUR symbolises a shift in direction, a departure from the norm - A different approach to deliver solutions.

Chris launched Champion System in Australia in 2008 and was instrumental in its remarkable growth, establishing agencies worldwide, including in Europe, the USA, Canada, the UK, and across Asia. He was instrumental in the development of garments for their first Tour de France yellow jersey in 2020.

With a wealth of experience and a vast network of contacts, customers, suppliers, and manufacturers, Chris has assembled the DETOUR team - a group of like minded individuals focused on delivering a full custom solution for our customers.

DETOUR is proudly part of the Grow Getters Group of brands.

Combined, we have over 25 years of industry specific experience in multiple global locations, with all levels of customers. Experience that cant be matched.